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Cutting Edge Developments
Project Type
Branding and Identity
Role
Lead Designer
Studio
Sopitta Studios
The "Cutting Edge Developments" branding and identity concept was created for a fictional property development company, emphasising professionalism, reliability, and innovation.
It features bold typography and a minimal black, white, and gold-yellow colour palette that conveys luxury and trust. The logo merges the initials "C" and "E" with a house silhouette, enhancing memorability while highlighting the brand’s focus.
To ensure a cohesive brand experience, Sopitta Studios developed various materials, including sleek business cards, minimalist letterheads, a user-friendly website, branded staff apparel, a comprehensive style guide, and custom icons, all designed to establish "Cutting Edge Developments" as a leader in contemporary property development.