Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Heaps Normal Campaign
Project Type
Integrated Marketing Campaign / Product Design
Role
Creative Director
Institution
University of Canberra
For the final capstone project in Marketing Communications, we were briefed to create an integrated marketing campaign that included a 35-page report; detailing a new product line and marketing strategy for launch.
In this collaborative project, I lead as Creative Director of agency, Marketing On Tap - ensuring deadlines, project requirements, and client requests were met. Working alongside the writer, strategist, researcher, and designer, we worked collaboratively to create the concept of "KomBrewCha".
This project secured Marketing On Tap 3 awards at the UCOMMS awards - Best Creative Pitch, Best Creative Concept, and Best Strategic Direction.
You can view the full campaign report on my Behance profile.
