Dough Bros Bakery is a fictional brand concept created for submission to the AGDA Student Brand and Identity awards. Developed by Sopitta Studios, this project includes a complete visual identity suite comprising a custom logo, style guide, icon set, business cards, trade menus, and packaging concepts, all thoughtfully tailored to reflect the brand's vibe.

The logo design began as a hand-drawn illustration in ProCreate, capturing a unique, playful character that was later refined in Adobe Illustrator to create a polished, versatile mascot for the brand. Every design element, from the typography to the iconography, was crafted to resonate with a young, Gen Z audience, reflecting a laidback, hipster-inspired aesthetic ideal for a trendy bakery and cafe concept.

The cohesive brand identity speaks to a modern, social-media-savvy audience, making Dough Bros a memorable and visually engaging experience from packaging to in-store materials.